Best Practices Tips for increasing response rates & engagement! Follow these best practices to increase your response rates and engage with your prospective customers. Focus on quality versus quantity Don’t inundate your recipients’ inboxes. It’s okay to send a follow-up message if a suitable timeframe has elapsed, but don’t re-send someone the same message again and again.
Write a compelling subject line at the very top of the message. Make your purpose clear and give them a reason to want to learn more. Consider mentioning your company name or theirs, or asking a question.
Be brief Be polite, and to the point. Shorter is better. Treat this as if you were writing a Billboard Ad, don't over load them with details with the first message. If they want to learn more, they will ask for more information.
This is your Call to Action statement! Start a conversation More “salesy” messages get lower response rates. Instead start a conversation. Personalize your messages Customize your messages and make them highly personalized. Avoid spam and canned messages. Consider some of the following:
Develop a clear call to action Make the next steps clear. Assuming that the message is forwarded—as messages frequently can be by CXO’s—will it be clear what the recipient should do? Combine massages with other contact methods. By itself messages can generate response rates substantially higher than email or cold calls. Some industry consultants have increased contact to meeting ratios with messages as much as 8% using a multi-contact approach (InMail + messages + email and/or phone calls). Mix it up and find the pattern and approach that generates the best response rates for you.
Select recipients carefully Who you choose to message matters as much as what you say.
Recipient response rates are likely to be higher for active LinkedIn users (high number of connections, member of many LinkedIn groups, frequent updates, and complete profile).
If you would like to know more on how to have a Corporate LinkedIn Strategy please reach out to Freddy Goerges for a One on One Linkedin Workshop 713-409-6127 www.LinkedInSalesFunnel.com
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