LINKEDIN FOR REALTORS A SOCIAL SELLING STRATEGY THAT EVERY REALTOR SHOULD BE DOING ON LINKEDIN AND WHAT EVERY HOUSTON REALTOR SHOULD KNOW.
QUESTION: BASED ON THE SAMPLE IMAGE ABOVE, CAN YOU EASILY IDENTIFY WHAT THIS REALTOR DOES AND HOW THEY COULD HELP A SELLER OR BUYER?
Your Headline:Most people will put their job title here and I want to tell you that this is a missed opportunity to really set yourself apart. Houston has over 30,000 Realtors, so just saying you are a Realtor does not set you apart from any other Realtor in Houston. This is where it pays off to be specific or to focus on a specific niche market or Neighborhood:
1) Who you help
2) How you help them
Generally speaking, you can figure these things through deducing the common questions people ask you. Or the things they thank you for. This is a great spot to showcase this information on your profile.
Picture:There are two main routes you can go with this part of your profile.
1) Formal Headshot: This options builds trust and oozes professionalism. It’s a great option and you can hardly ever go wrong. Make sure your headshot is up-to-date, however. A good rule of thumb is to get a new one every 4 years.
2) “Lifestyle photo”: It gives people a view into who you actually are. You do have to be careful when choosing these types of headshots, however. Be sure to ask a few friends and make sure they think it’s appropriate.
Contact Information:If you’ve changed companies in the past few years, there might be something in this section you’d rather not have there.
You are going to be using your profile to market at prospective clients. You want your Linkedin profile for real estate agents to shine from their perspective, make sure you have your must current email, phone and website listed here.
LinkedIn URL:This aspect of your profile is mostly for ease of finding you. You can customize the URL of your LinkedIn so that it’s: www.linkedin.com/in/YOURNAME. I suggest making your URL your name and maybe a keyword related to your business. Most of the time, your name will be unavailable. So, couple it with “Realtor” or “real-estate-agent.” Either option will help your visibility in LinkedIn and Google searches.
Plus, you can include your profile on your business cards if you wish. I really recommend doing this because it helps you get more connections.
We all lose business cards we’re given. But rarely do we “un-connect” with someone on LinkedIn. You want to maximize your Linkedin profile for real estate by gaining as many connections as possible.
Connections:The number of connections you have is VITAL. Unlike other networks, LinkedIn makes it hard for you to see a persons profile or posts if you aren’t at least a 2nd or 3rd degree connection with them.
This means the more connections you have the more people that can find you. You should be sure to send a connection request to everyone you’ve met in person. It’s ok to send requests to people you haven’t met as long as you explain yourself in the invitation.
Call us for a One on One Linkedin Workshop about our connection building hack below. It’ll help build connections AND set appointments for you on a weekly basis.
Summary:You’ll want to explain two things in your summary. Who you help, and how you help them.
Remember that from the headline you wrote that you get to expand on that here in your summary. Your summary is vital to your Linkedin profile for real estate agents being found.
Be sure to include your contact information to include Name, Title, Email, Phone, Website and if you can, try to put things in a Bullet Format so it is easy for viewers t read your profile.
Content:Do you write on your blog? If so, this is the perfect place for you to display your work. Put your most popular articles here and you’ll get a great stream of traffic going from your profile to your blog.
You’ll want to place a notification in your calendar reminding you to change these articles monthly. If you’re producing content, it’s likely that you’ll have a better performing article every month. Be sure to place that article here for maximum effectiveness.
If you have a Listing and or Open House, this is a great opportunity to write up an Article about the listing and Open House, remember that Linkedin Articles are like published blogs that are searchable on google
Experience:This isn’t the place to put your resume. This is the place to explain to buyers and sellers why you’re the best realtor in town. Go look at your experience now. How does it look to buyers researching you online? If you were listing a house soon, would this experience section entice you to list with you?
Realtors often overlook this and write the experience section as if they are applying to a new job. You’ll also want to make sure this section is public so everyone can see your experience.
This is also a good place to add your signature line, make it easy for people to contact you or visit your website. One tip to remember is to make sure that everything is easy to read and remember people have a short attention span, use bullet points when you can.
Honors & Awards:Fill out this section from the perspective of buyers and sellers once again. Be sure to highlight it if you’ve won several impressive awards. It will really improve your Linkedin profile for real estate agents.
Recommendations:Recommendations are gold on any LinkedIn profile for real estate agents.
Ask your best clients to recommend you on LinkedIn. It will go a long way. You can then mention your recommendations in your summary. This, with a strong call to action compelling buyers and sellers to connect will you, will dramatically increase the number of leads you get off of LinkedIn.
This is a good opportunity to let them know how and whee you are involved in the community. It makes you relatable
If you are looking to get more out of your LinkedIn and Build up your email list and connections, please reach out to Freddy Goerges at 713-409-6127 | firstname.lastname@example.org | www.LinkedInSalesFunnel.com
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